In a surprising turn of events, Bollywood actors Shah Rukh Khan, Akshay Kumar, and Ajay Devgn have come together once again to star in a new advertisement for the tobacco brand ‘Vimal’. The news has taken the internet by storm, leading to a wide range of reactions from fans and critics alike. This article will delve into the reasons behind Akshay Kumar’s decision to join forces with his fellow actors in this controversial ad and analyze the internet’s response to this unexpected collaboration.

 

Akshay Kumar’s History with ‘Vimal’ and Tobacco Brands

This is not the first time that Akshay Kumar has associated himself with Vimal or tobacco brands. Earlier in his career, he was seen promoting ‘Vimal pan masala’, which received significant criticism due to the health risks associated with tobacco consumption. The actor then faced severe backlash from fans and health organizations alike for supporting such products that promote unhealthy habits. This time too, it seems that the ‘Khiladi Kumar’ had not been able to learn any lesson from his past mistakes, as this time too he had associated himself with the tobacco brand once again.

 

Akshay Kumar and the ‘Vimal’ Ad Controversy

 

 Why Did Akshay Kumar Choose to Join the ‘Vimal’ Ad?

With a prominent career and a massive fan following, Akshay Kumar’s decision to associate himself with the ‘Vimal’ tobacco advertisement has raised several eyebrows. After all, it was quite surprising to the fans of the ‘Rowdy Rathore’ of the Hindi movie industry that how the actor, who is known for following a strictly healthy life as well as being associated with promoting causes related to social issues and health could even choose to endorse a tobacco brand like ‘Vimal’.

 

A Question of Personal Choice and Professional Commitments

Akshay Kumar’s decision to participate in the ‘Vimal’ advertisement can be attributed to personal choice and professional commitments. While it may be at odds with his previous endorsements, it is crucial to understand that celebrities often make decisions based on various factors, including financial remuneration. Additionally, the entertainment industry is known for its unpredictability, making it essential for actors to grab opportunities that come their way.

 

Internet Reacts to the Akshay Kumar – ‘Vimal’ Ad Collaboration

The ‘Vimal’ Buzz

The internet is known for its swift response to trending topics, and the Akshay Kumar – ‘Vimal’ ad collaboration has been no exception. Social media platforms have been flooded with discussions and debates about the actor’s association with the tobacco brand with several netizens leaving no stone unturned to criticize the actor for holding such a hypocritical mentality, where he would preach health on one hand and sell tobacco products on the other.

 

Concerns Over Endorsing a Tobacco Brand

The primary concern expressed by netizens is related to the endorsement of a tobacco brand like ‘Vimal’. Considering the harmful effects of tobacco on health, many individuals find it problematic that a popular actor like Akshay Kumar would choose to promote such a product that could have a negative impact on the younger generation of the citizens, who like to emulate every action of their favorite stars. The internet is questioning how this aligns with the actor’s image as a fitness enthusiast and someone who promotes a healthy lifestyle.

 

Backlash and Criticism

Unsurprisingly, the backlash against Akshay Kumar’s association with ‘Vimal’ has been fierce through harsh words, trolls as well as funny memes. Many social media users have expressed their disappointment and criticism towards the actor, accusing him of prioritizing money over principles. Fans have called for a boycott of the brand and expressed their disillusionment with Kumar’s decision.

 

Support from Fans and Neutral Opinions

However, it is important to note that not all reactions have been negative. Some fans have come forward to support Akshay Kumar, stating that it is his personal choice and that he should not be judged too harshly for it. Additionally, some individuals have taken a neutral stance, acknowledging that celebrities often endorse products that may not align with their personal beliefs.

 

Akshay had apologised to fans

With a continuous salvo of backlashes against his decision to join the ‘Vimal’ advertisement campaign, the actor, in the month of April, had apologized to his fans with a note on Instagram. “I’m sorry. I want to apologize to you, to all my fans and supporters. Your reaction over the past few days has touched me deeply. Although I do not and will not condone tobacco, I respect your expression of feelings because of my relationship with Vimal Elaichi,” he wrote.

“With all humility, I withdraw. I decided to donate the entire sponsorship fee to a good cause. The brand can continue to air ads until the legal term of the contract is binding on me, but I promise to be extremely careful in my choices in the future. In return, I will always continue to ask for your love and wishes,” he said.

Thus, the internet’s reaction to Akshay Kumar joining Shah Rukh Khan and Ajay Devgn for the Vimal ad has highlighted the importance of celebrity endorsements and the responsibility that comes with them. While the decision may have disappointed some fans, it also serves as a reminder that celebrities, like any individuals, have the freedom to make their own choices. However, it is crucial for actors and public figures to consider the broader impact of their actions and endorse brands that promote well-being and align with social values.

With this latest collaboration, it becomes more evident that discussions around celebrity endorsements and their effects on society need to be encouraged. Let us hope that this incident sparks a meaningful conversation and leads actors and brands to be more conscious of the messages they convey through their associations.